New at Target: Natural Haircare


I didn’t think it was possible to love Target more, but during my last trip to Target I discovered that they’re adding more and more natural products and brands to their shelves. When I say “natural,” I’m talking about brands that have ingredients that meet strict organic standards, have no sulfates, parabens, or other chemicals I can’t even pronounce.
During my latest trip @target I discovered a Natural Haire Care section. This section was stocked with an abundance of different natural haircare brands, some that I’ve seen at Target before and some that are completely new to me (Attitude, Soapbox, Renpure, & SoCozy.)

I took notes of the different brands in my phone and when I got home I researched each brand. I always do this when seeing new brands that are in natural sections at stores, I want to make sure that each brand is truly all natural and contain only ingredients that are safe to use.


Attitude – Haircare & boycare products sold exclusively at Target. Nothing priced more then $10. (if you go to their website and subscribe to their newsletter you’ll receive a coupon for a $1 product purchase.)
Formulated without: formaldehyde, paragons, phthalates, polyethylene glycol (PEG), silicone, 1.4-dioxane (a known cancer-causing chemical), and sodium laureth sulfates.


Soapbox –  For every bottle sold at Target, Soapbox will provide a month’s supply of clean water to a community in need. Countries like Nepal, China, India, and Vietnam will benefit. The new hair care range will only be sold at Target stores. (Shampoo, Conditioner and Body Wash will cost you $5.99)
Formulated without: Parabens, EDTA, sodium lauryl/laureth sulfate, petrolatum, propylene glycol, diethanolamine, triethalnolamine, imidazoldinyl, urea and diazolidinyl urea, silicone, and ethoxylated ingredients.


Renpure – A Family-owned hair care brand located in Minnesota, established in 2008. Renpure promises to provide an affordable and safe alternative to conventional haurcare products. (Shampoo and conditioner priced at only $5.) They had the most variety of products in the natural hair care section.
Formulated without: Sulfates, parabens, and colors or dyes.


SoCozy – Kids haircare line by Cozy Friedman who began her haircare brand through her Manhattan kids salon. A mommy approved brand with their promise – when it comes to creating products ‘No Nasties. No Joke’ This kids’ hair care line stands out among other brands by making all products allergy safe.
Formulated without: Parabens, sulfates, phthalates, synthetic colorants, propylene glycol, gluten, wheat, and nuts.

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