Hello, I’m Amy Branco! I’m 26 yrs old, I’m obsessed with all things beauty, and a student who’s working full-time, trying to finish my schooling. Besides hoarding tons of personal care products, I spend time with my cat, getting lost in science fiction novels, taking strolls in nature and spending as much time as I can with my loved ones.

I started this blog because I want to share all the things I’ve learned about switching to green beauty (non-toxic or clean beauty). Unknowingly I used chemically filled products on my face and body for many years. It was only months ago that I started educating myself on the ingredients in my products and learned the scary truth.logo

When I learned about the lack of concern for the chemical policy placed on personal care products in this country I was astonished. Like most people I thought this was the United States, of course, we regulate what goes into our beauty products – but the awful truth is it’s not at all regulated. The federal government has not passed a law to regulate the personal care industry since 1938. For me it’s just not OK, we all deserve to know what’s in our products so that we can choose whether to use them or not. 80% of the chemicals in personal care products have never been tested for safety.  There are more than 80,000 chemicals on the market today. Many don’t have any safety data. This is particularly true of those used in the skin care and beauty industry.

After obtaining all this information, I made a conscious decision to personally ban these ingredients  – I call it my NEVER EVER LIST:

Fragrance. It’s a trade secret, which means that companies are not required to disclose what’s in it—usually, there are dozens, if not hundreds of potentially toxic chemicals, including phthalates, which cause the fragrance to stick to your skin.

Parabens. The presence of this toxic preservative—an endocrine disruptor—is indicated by any word that ends in paraben, like methylparaben, propylparaben, etc.

Sodium Laureth Sulfate (SLES). Sodium Lauryl Sulfate (SLS) can cause skin irritation and allergies.

Formaldehyde. A carcinogen, and it is linked to asthma, neurotoxicity, and developmental toxicity.

Phthalates. Abbreviated to DBP, DEHP, and DEP, these plasticizers make products more pliable—and make fragrances stick to skin. They are endocrine/hormone disruptors commonly used in nail products, and they hide in ‘fragrance.’


img_20150820_180259.jpgI’ve always had a passion for doing makeup and creating a whole put together look (outfit, hair, etc). I never thought this passion would leave my bathroom -but this cool thing happened – I starting seeing other women blogging and sharing their own beauty journey. For years, my family members and close friends told me that I should start a blog, but I was scared to put myself out there. Thankfully, I finally built up enough courage and created an Instagram account solely dedicated to beauty (@omgitsaims)

I started posting makeup images and sharing about my journey switching to green beauty. After only a couple of months the response I received was incredible and so inspiring – so here I am a couple months later writing this blog. I’m not here to force any of my own beliefs on anyone else; I’m simply just trying to share something I love with the world. Hopefully, one person will benefit and learn something new.

I want everyone to know how much I appreciate all the love and support I’ve received since starting this journey. If you haven’t already, please consider making the switch to GREEN BEAUTY – because GREEN IS GLAMOROUS!

❤️ Amy Branco

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